August 4, 2009
Excerpts from an article entitled:
Customer Service in Today's Challenging Economy:
Why It's More Important Than Ever, plus, Five Tips to Get Ahead
According to The White House Office of Consumer Affairs' TARP.....
96 percent of dissatisfied customers do not complain directly
90 percent will not return; one unhappy customer will tell nine other people
13 percent will tell at least 20 others
Customer service and loyalty is more important than ever in today's challenging economy. We need to focus on how can we get customers to buy more, return more often, and recommend us to other potential customers.
Taking shortcuts when it comes to customers will only hinder your ability to take advantage of the business upswing when it happens.
Here are five tips on how to improve customer loyalty:
- Focus on Customers
- Ask for their input and ideas
- Fill the gaps that others left
- Think innovatively
- Their relationship isn't with your company, but with your PEOPLE
It's important to invest in your employees during these times: communicate frequently about your company's position, be sure they are well trained, and offer inexpensive perks that will keep them engaged and giving 100%.
"When business is slow, that is when we become more ingenious…. This may be a time for such a strategy" - Jim Rohr
Printed with permission from The National Association of Women Business Owners
Maset has the ability, the resources, and a history of successes, making us confident in our ability to deliver superior results for your organization.
Contact Charles Loew today to get started.
phone: 520-568-6355 cell: 602-721-3680 fax: 520-568-6355
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