Customer Relationship Management
M-779

DESCRIPTION:

This two-day workshop focuses on understanding and application of Customer Relationship Management (CRM). Key and Target customers can be categorized into one of four segments: Vendor, Preferred Supplier, Partner of Choice, Strategic Ally on the basis of the customers' intent, buying focus, preferred relationship with its suppliers, and what the customer wants the supplier's value-added to be.

OBJECTIVES:

The objectives of the workshop are for participants to:

1. Understand the Customer Relationship Management Process
2. Understand and be able to evaluate and apply the criteria for selection to their customers
3. Identify "target" and "key" accounts
4. Create action plans for implementation within and without the sales organization

AUDIENCE:

All Sales Personnel

PREREQUISITES:

No prerequisites to this class

EXPECTED RESULTS:

Attainment of sales and organizational goals

WORKSHOP DURATION: Two days

Training & Workshops Index Page
Maset LLC Homepage

MASET, LLC
P. O. Box 649
Maricopa, AZ 85239
Phone: 520-568-6355     Fax 520-568-6354

Return To Top Of Page

Products & Services   Training & Workshops   Upcoming Events
Articles & Case Studies   Success Stories   About Maset
Diagnostic Tools   Feedback From You   Search Function  
Maset News   Email   Home
Copyright & Legal Information